Description
Recognizes the best locally produced commercial designed and produced for a station's audience/community. The station must have had total conceptual and creative control of the production. Commercials containing music must have used music in the public domain or used copyrighted music with permission.
Criteria
| Criterion | Weight |
|---|---|
| Original writing | 33.0% |
| Production | 33.0% |
| Use of sound as well as compelling delivery | 34.0% |